From 2006 until 2016, Doritos ran a Superbowl commercial contest featuring a million dollar prize! Doritos has decided to change things up with an initiative called Legion of the Bold. It features smaller, continuously rolling contest assignments utilizing various types of media.
My family decided to check it out, and we entered a stop motion contest promoting Doritos Mix-ups. The hardest part wasn’t setting up the all of the the tedious frame-by-frame shots, but figuring out how to build a wire armature pony without breaking the chips! Our plan was to animate it running across the screen and leaping into a bag. You can see how it turned out below. We didn’t win any prizes, but we all had a blast, got real greasy, and ate way too many Doritos. In my book that’s winning!